Brand related information as context : the impact of brand name characteristics on memory and choice
Year of publication: |
2010
|
---|---|
Authors: | Samu, Sridhar ; Krishnan, H. Shanker |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 4, p. 456-470
|
Subject: | Markenartikel | Brand | Markenimage | Brand image | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
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