Narrow search
Showing 1 - 3 of 3
Cover Image
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
Cover Image
The effects of exposure-order and market entry-information on brand preference: a dual process model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10008082575
Cover Image
The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model
Niedrich, Ronald W.; Swain, Scott D. - In: Journal of the Academy of Marketing Science 31 (2003) 4, pp. 468-480
Persistent link: https://www.econbiz.de/10006150952