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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
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Grewal, Dhruv
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,810
Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
1,182
SpringerLink / Bücher
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International journal of production economics
987
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937
International journal of hospitality management
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835
International journal of consumer studies
779
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771
Psychology & marketing
747
The journal of brand management : an international journal
706
European journal of operational research : EJOR
631
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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European Journal of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing
548
The journal of product & brand management
510
European journal of marketing : EJM
492
Asia Pacific journal of marketing and logistics
487
Journal of marketing
479
Journal of marketing research : JMR
479
The journal of business & industrial marketing
474
Technological forecasting & social change : an international journal
456
Journal of marketing management : MM
451
Tourism management : research, policies, practice
449
Applied economics
448
Journal of Consumer Marketing
436
Discussion paper / Centre for Economic Policy Research
429
Journal of travel and tourism marketing
428
International journal of retail & distribution management
426
The international review of retail, distribution and consumer research
425
International Journal of Retail & Distribution Management
415
The service industries journal
401
Cogent business & management
399
The journal of services marketing
397
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
393
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
435
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1
Negative word of mouth can be a positive for consumers connected to the
brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
2
What's not to like? : negations in
brand
messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
3
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
4
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
5
Enhancing television advertising : same-language subtitles can improve
brand
recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
6
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
7
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
8
Show it or say it : how
brand
familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
9
Brand
relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
10
Time will tell : managing post-purchase changes in
brand
attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
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