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Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David; Walsh, Gianfranco; Beatty, Sharon E.; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
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The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno; Walsh, Gianfranco; Brach, Simon; … - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
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Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 127-143
Persistent link: https://www.econbiz.de/10003485160
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Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 127-143
Persistent link: https://www.econbiz.de/10007735092
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The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Hennig-Thurau, Thorsten; Houston, Mark B.; Walsh, Gianfranco - In: Journal of the Academy of Marketing Science 34 (2006) 4, pp. 559-575
Persistent link: https://www.econbiz.de/10007278678