Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
David B. Dose, Gianfranco Walsh, Sharon E. Beatty, Ralf Elsner
| Year of publication: |
2019
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| Authors: | Dose, David ; Walsh, Gianfranco ; Beatty, Sharon E. ; Elsner, Ralf |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 3, p. 438-459
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| Subject: | Customer referral reward program | Innovative products and services | Reward scheme | Reward size | Reward visibility | Self-enhancement theory | Leistungsanreiz | Performance incentive | Vergütungssystem | Compensation system | Leistungsentgelt | Performance pay | USA | United States | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Anreiz | Incentives |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00635-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107178