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~isPartOf:"Journal of the Academy of Marketing Science"
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Brand image
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Brasel, S. Adam
2
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2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
487
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
244
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
101
Journal of travel and tourism marketing
98
SpringerLink / Bücher
94
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal "Region: Economics and Sociology"
70
Journal of strategic marketing
69
TERRA ECONOMICUS
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of global marketing
63
Journal of marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Бизнес Информ
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
50
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Проблемы современной экономики
47
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ECONIS (ZBW)
55
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1
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
4
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
5
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
6
Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
7
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
8
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
9
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
Saved in:
10
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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