The territorial brand of champagne and cultural omnivorousness
Year of publication: |
2014
|
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Authors: | Smith Maguire, Jennifer |
Published in: |
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche. - Cormelles-le-Royal : MPE, Management Prospective Editions [u.a.], ISBN 978-2-9543379-3-7. - 2014, p. 137-146
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Subject: | Champagne-Ardenne | Schaumwein | Sparkling wine | Region | Markenimage | Brand image |
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