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~isPartOf:"Journal of the Academy of Marketing Science"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Artificial intelligence focus and firm performance
Mishra, Sagarika
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893
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