Artificial intelligence focus and firm performance
Year of publication: |
2022
|
---|---|
Authors: | Mishra, Sagarika ; Ewing, Michael ; Cooper, Holly B. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1176-1197
|
Subject: | Artificial intelligence | Firm efficiency | Firm performance | Marketing metrics |
-
Organizing for marketin excellence
Moorman, Christine, (2016)
-
The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T., (2018)
-
Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer, (2023)
- More ...
-
Text-mining 10-K (annual) reports : a guide for B2B marketing research
Cooper, Holly B., (2022)
-
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul, (2021)
-
Cooper, Holly B., (2023)
- More ...