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~isPartOf:"Journal of the Academy of Marketing Science"
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An examination of consumer sentiment toward offshored services
Thelen, Shawn T.
;
Yoo, Boonghee
;
Magnini, Vincent P.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 270-289
Persistent link: https://www.econbiz.de/10009124108
Saved in:
2
An Examination of Selected Marketing Mix Elements and Brand Equity
Yoo, Boonghee
;
Donthu, Naveen
;
Lee, Sungho
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10006152503
Saved in:
3
An examination of consumer sentiment toward offshored services
Thelen, Shawn T.
;
Yoo, Boonghee
;
Magnini, Vincent P.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 270-290
Persistent link: https://www.econbiz.de/10008814778
Saved in:
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