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Retail service innovations and their impact on retailer shareholder value : evidence from an event study
Lamey, Lien; Breugelmans, Els; Vuegen, Maya; Ter Braak, Anne - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 811-833
Persistent link: https://www.econbiz.de/10012587475
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The consumer production journey : marketing to consumers as co-producers in the sharing economy
Dellaert, Benedict G. C. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 238-254
Persistent link: https://www.econbiz.de/10012022570
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Product set granularity and consumer response to recommendations
Tsekouras, Dimitrios; Dellaert, Benedict G. C.; Donkers, Bas - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10012290945
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Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil; Donkers, Bas; Dijl, Patrick van; Dellaert, … - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 723-742
Persistent link: https://www.econbiz.de/10012587398