Retail service innovations and their impact on retailer shareholder value : evidence from an event study
Year of publication: |
2021
|
---|---|
Authors: | Lamey, Lien ; Breugelmans, Els ; Vuegen, Maya ; Ter Braak, Anne |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 811-833
|
Subject: | Retailing | Service innovation | Shareholder value | Event study | Einzelhandel | Retail trade | Shareholder Value | Ereignisstudie | Innovation |
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