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Consumer behaviour
266
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Marketing management
109
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86
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2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,307
Journal of retailing and consumer services
2,010
International journal of consumer studies
770
International journal of hospitality management
761
Psychology & marketing
684
SpringerLink / Bücher
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
568
Working paper / National Bureau of Economic Research, Inc.
469
European journal of marketing : EJM
459
Management science : journal of the Institute for Operations Research and the Management Sciences
443
Industrial marketing management : the international journal for industrial and high-tech firms
440
Asia Pacific journal of marketing and logistics
426
NBER Working Paper
425
Journal of marketing management : MM
417
The journal of product & brand management
411
The journal of brand management : an international journal
388
Journal of marketing research : JMR
383
Journal of strategic marketing
377
Journal of marketing communications
367
Journal of marketing
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
346
Journal of retailing
334
Cogent business & management
331
Marketing letters : a journal of research in marketing
331
Technological forecasting & social change : an international journal
329
Journal of international consumer marketing
326
Tourism management : research, policies, practice
323
Marketing intelligence & planning
318
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
306
Journal of business ethics : JOBE
295
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
Journal of fashion marketing and management
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
290
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ECONIS (ZBW)
362
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362
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1
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
2
Supply chain technology : the role of environment in predicting performance
Davis-Sramek, Beth
;
Germain, Richard
;
Iyer, Karthik
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003965748
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
5
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
6
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
7
A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
;
Li, Chunyu
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
Saved in:
8
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.
;
Milne, George R.
;
Miller, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
Saved in:
9
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
10
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
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