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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
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Beziehungsmarketing
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Grewal, Dhruv
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,950
International journal of consumer studies
767
International journal of hospitality management
742
Psychology & marketing
740
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
538
Working paper / National Bureau of Economic Research, Inc.
459
Journal of advertising research
417
SpringerLink / Bücher
409
NBER Working Paper
404
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
398
European journal of marketing : EJM
388
Journal of marketing research : JMR
373
Journal of marketing communications
357
Management science : journal of the Institute for Operations Research and the Management Sciences
356
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
331
Journal of travel and tourism marketing
327
Journal of marketing management : MM
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Marketing letters : a journal of research in marketing
315
Journal of retailing
312
Tourism management : research, policies, practice
308
Journal of consumer behaviour : an international research review
303
Cogent business & management
299
International journal of retail & distribution management
296
Journal of marketing
294
The journal of consumer marketing
291
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
285
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
275
Journal of business ethics : JOBE
271
Technological forecasting & social change : an international journal
270
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
288
EconStor
1
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1
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
2
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
3
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
4
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
5
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
6
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
7
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
8
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
9
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
10
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
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