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Consumer behaviour
266
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Grewal, Dhruv
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,512
Journal of retailing and consumer services
2,109
International journal of hospitality management
903
International journal of consumer studies
784
Psychology & marketing
748
SpringerLink / Bücher
743
NBER working paper series
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Industrial marketing management : the international journal for industrial and high-tech firms
535
Working paper / National Bureau of Economic Research, Inc.
520
Technological forecasting & social change : an international journal
470
Tourism management : research, policies, practice
461
Management science : journal of the Institute for Operations Research and the Management Sciences
451
NBER Working Paper
449
Asia Pacific journal of marketing and logistics
447
European journal of operational research : EJOR
432
Journal of travel and tourism marketing
421
The journal of product & brand management
417
European journal of marketing : EJM
414
Journal of marketing research : JMR
404
The journal of brand management : an international journal
404
Journal of marketing management : MM
402
Journal of marketing
399
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
391
The journal of services marketing
383
Cogent business & management
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of retailing
350
International journal of contemporary hospitality management
348
Journal of marketing communications
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
Journal of international consumer marketing
337
The service industries journal
334
Marketing letters : a journal of research in marketing
328
Journal of business ethics : JOBE
318
Journal of hospitality marketing & management
318
International journal of retail & distribution management
315
Journal of strategic marketing
315
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ECONIS (ZBW)
375
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1
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375
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1
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
2
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
3
Does Twitter matter? : the impact of
microblogging
word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
4
The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha
;
Lilly, Bryan
;
Babakus, Emin
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 531-546
Persistent link: https://www.econbiz.de/10010126686
Saved in:
5
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake
;
Gopinath, Shyam
;
Verhaal, J. Cameron
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
Saved in:
6
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
7
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
8
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
Saved in:
9
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
10
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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