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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
266
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266
Beziehungsmarketing
81
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81
Brand management
76
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76
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55
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Grewal, Dhruv
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Motyka, Scott
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Mullins, Ryan
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Newman, Christopher L.
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Verlegh, Peeter
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,438
Journal of retailing and consumer services
2,021
International journal of hospitality management
815
International journal of consumer studies
778
SpringerLink / Bücher
751
Psychology & marketing
748
The journal of brand management : an international journal
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
573
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
456
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
NBER Working Paper
426
Journal of travel and tourism marketing
423
European journal of marketing : EJM
420
Journal of marketing management : MM
408
Management science : journal of the Institute for Operations Research and the Management Sciences
405
Journal of marketing research : JMR
395
Journal of marketing communications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
345
Journal of international consumer marketing
335
Journal of retailing
333
Journal of fashion marketing and management
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of consumer behaviour : an international research review
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of business ethics : JOBE
312
Marketing intelligence & planning
309
The journal of consumer marketing
308
The international review of retail, distribution and consumer research
301
Industrial marketing management : the international journal for industrial and high-tech firms
295
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ECONIS (ZBW)
316
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316
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1
Enhancing consumer engagement in an online brand
community
via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
2
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
3
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
4
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
5
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
6
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
7
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
8
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
9
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
10
Transcendent customer experience and brand
community
Schouten, John W.
;
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
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