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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
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Beziehungsmarketing
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Grewal, Dhruv
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,153
Journal of retailing and consumer services
1,979
International journal of hospitality management
825
International journal of consumer studies
767
Psychology & marketing
712
Journal of consumer research : JCR ; an interdisciplinary bimonthly
613
NBER working paper series
576
Working paper / National Bureau of Economic Research, Inc.
477
The journal of brand management : an international journal
468
SpringerLink / Bücher
461
The journal of product & brand management
427
Journal of marketing research : JMR
417
NBER Working Paper
417
European Journal of Marketing
412
Asia Pacific journal of marketing and logistics
407
European journal of marketing : EJM
394
Journal of Consumer Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Tourism management : research, policies, practice
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of business ethics : JOBE
347
Journal of travel and tourism marketing
345
Journal of marketing management : MM
340
Journal of marketing
334
Journal of international consumer marketing
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Cogent business & management
320
Journal of retailing
318
Journal of marketing communications
316
Marketing letters : a journal of research in marketing
312
Journal of fashion marketing and management
299
International journal of retail & distribution management
298
Journal of economic psychology : research in economic psychology and behavioral economics
296
The journal of consumer marketing
295
The international review of retail, distribution and consumer research
294
Journal of consumer behaviour : an international research review
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
International journal of contemporary hospitality management
286
Technological forecasting & social change : an international journal
280
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ECONIS (ZBW)
307
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307
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date (oldest first)
1
Effects of offline ad content on online
brand
search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
2
Beyond valence : a meta-analysis of discrete
emotions
in firm-customer encounters
Kranzbühler, Anne-Madeleine
;
Zerres, Alfred
;
Kleijnen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 478-498
Persistent link: https://www.econbiz.de/10012290967
Saved in:
3
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
4
Brand
related information as context : the impact of
brand
name characteristics on memory and choice
Samu, Sridhar
;
Krishnan, H. Shanker
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
Saved in:
5
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
6
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
7
Enhancing television advertising : same-language subtitles can improve
brand
recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
8
A
brand
built on sand : is acquiring a local
brand
in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
9
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
10
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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