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~isPartOf:"Journal of the Academy of Marketing Science"
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Brand management
76
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Journal of the Academy of Marketing Science
Journal of business research : JBR
775
The journal of brand management : an international journal
562
Springer eBook Collection
534
SpringerLink / Bücher
475
The journal of product & brand management
386
Journal of retailing and consumer services
308
Technological forecasting & social change : an international journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
160
Research
136
European journal of marketing : EJM
128
Finance research letters
124
Psychology & marketing
118
Journal of Product & Brand Management
116
International journal of hospitality management
113
Journal of strategic marketing
112
essentials
109
Journal of marketing communications
107
Journal of marketing management : MM
107
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Strategic Direction
101
HMD : Praxis der Wirtschaftsinformatik
100
Journal of open innovation : technology, market, and complexity
96
The IUP journal of brand management : IJBRM
92
Business horizons
90
Cogent business & management
89
Innovatives Markenmanagement
87
Journal of marketing
83
Premier reference source
80
Journal of digital banking
77
Journal of promotion management : innovations in planning and applied research
75
Springer eBooks / Business and Economics
72
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
71
International journal of advertising : the review of marketing communications
71
Journal of fashion marketing and management
71
Marketing letters : a journal of research in marketing
71
Journal of advertising research
70
Journal of international consumer marketing
70
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ECONIS (ZBW)
82
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1
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
2
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
3
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
4
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
5
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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6
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
7
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
8
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.
;
Swain, Scott D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
Saved in:
9
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
10
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
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