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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
Schriftenreihe Marketing, Management
71
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
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European management journal
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Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003485160
Saved in:
2
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
Saved in:
3
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
4
The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry
Hennig-Thurau, Thorsten
;
Houston, Mark B.
;
Walsh, Gianfranco
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10007278678
Saved in:
5
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10007735092
Saved in:
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