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An introspective examination of single-unit versus multi-unit franchisees
Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L.; … - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 473-496
Persistent link: https://www.econbiz.de/10009776494
Cover Image
An introspective examination of single-unit versus multi-unit franchisees
Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L.; … - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 473-496
Persistent link: https://www.econbiz.de/10010131222
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Erratum to: An introspective examination of single-unit versus multi-unit franchisees
Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L.; … - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 497-500
Persistent link: https://www.econbiz.de/10010131223