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Consumer behaviour
266
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266
Beziehungsmarketing
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76
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Grewal, Dhruv
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Brasel, S. Adam
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Cleeren, Kathleen
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Dellaert, Benedict G. C.
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Houston, Mark B.
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Jarvis, Cheryl Burke
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Motyka, Scott
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,360
Journal of retailing and consumer services
2,077
International journal of hospitality management
964
International journal of consumer studies
779
Psychology & marketing
726
NBER working paper series
691
The journal of brand management : an international journal
677
SpringerLink / Bücher
653
Working paper / National Bureau of Economic Research, Inc.
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER Working Paper
545
The journal of product & brand management
507
Tourism management : research, policies, practice
468
The service industries journal
454
Asia Pacific journal of marketing and logistics
452
Journal of travel and tourism marketing
439
European journal of marketing : EJM
421
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Journal of marketing management : MM
394
Journal of marketing research : JMR
391
The journal of services marketing
380
International journal of contemporary hospitality management
371
Cogent business & management
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of retailing
350
Journal of international consumer marketing
339
Journal of marketing
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
Journal of marketing communications
335
Marketing letters : a journal of research in marketing
332
Journal of hospitality marketing & management
324
Journal of fashion marketing and management
323
International journal of retail & distribution management
319
Marketing intelligence & planning
317
Journal of consumer behaviour : an international research review
307
The journal of consumer marketing
306
The international review of retail, distribution and consumer research
305
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
301
Technological forecasting & social change : an international journal
292
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ECONIS (ZBW)
333
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1
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights
Khamitov, Mansur
;
Grégoire, Yany
;
Suri, Anshu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 519-542
Persistent link: https://www.econbiz.de/10012290970
Saved in:
2
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
5
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
6
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
7
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
8
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
9
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
Saved in:
10
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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