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Cause marketing and customer profitability
Ballings, Michel; McCullough, Heath; Bharadwaj, Neeraj - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
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Examining post-purchase consumer responses to product automation
Smith, Leah Warfield; Rose, Randall Lee; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
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Did clickbait crack the code on virality?
Mukherjee, Prithwiraj; Dutta, Souvik; De Bruyn, Arnaud - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 482-502
Persistent link: https://www.econbiz.de/10013199122
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Sales forecasting and decision support systems : special section
Mahmoud, Essam H. (contributor) - In: Journal of the Academy of Marketing Science 16 (1988) 3, pp. 45-103
Persistent link: https://www.econbiz.de/10001062765
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Product effort and promotion effort hypotheses : an empir. investigation
Varadarajan, Poondi Rajan - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10001020323
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An investigation of the relative efficacy of four alternative approaches to importance-performance analysis
Crompton, John L. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 69-80
Persistent link: https://www.econbiz.de/10001020342
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Determinants of retail profit performance : a consideration of retail marketing strategies
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 4, pp. 40-53
Persistent link: https://www.econbiz.de/10001020346
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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.; Dixit, Ashutosh; Javalgi, Rajshekar G.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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Research in marketing strategy
Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10011996664