An investigation of the relative efficacy of four alternative approaches to importance-performance analysis
Year of publication: |
1985
|
---|---|
Authors: | Crompton, John L. |
Other Persons: | Duray, Nicholas A. (contributor) |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 13.1985, 4, p. 69-80
|
Subject: | Marketingmanagement | Marketing management |
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