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~isPartOf:"Journal of the Academy of Marketing Science"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Alliance Competence, Resources, and Alliance Success: - Conceptualization, Measurement, and Initial Test
Jay Lambe, C.
;
Spekman, Robert E.
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10006151686
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