Linking market orientation capabilities to organizational performance : a research framework and empirical test
Year of publication: |
2021
|
---|---|
Authors: | Sandvik, Kåre ; Dahr, Karoline U. D. ; Lambe, C. Jay |
Published in: |
Marketing accountability for marketing and non-marketing outcomes. - Bingley, UK : Emerald Publishing, ISBN 978-1-83867-564-6. - 2021, p. 129-151
|
Subject: | Market orientation | dynamic capabilities | accounting performance data | longitudinal data analysis using SEM | hotel industry | profitability | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Performance-Messung | Performance measurement | Dynamische Kompetenzen | Dynamic capabilities |
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