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Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
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A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2011
)
1
,
pp. 137-155
Persistent link: https://www.econbiz.de/10009814723
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