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Music for free? : how free ad-funded downloads affect consumer choice
Papies, Dominik; Eggers, Felix; Wlömert, Nils - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 777-794
Persistent link: https://www.econbiz.de/10009381717
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Cross-price elasticities and their determinants : a meta-analysis and new empirical generalizations
Auer, Johannes; Papies, Dominik - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 584-605
Persistent link: https://www.econbiz.de/10012290974
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Music for free? How free ad-funded downloads affect consumer choice
Papies, Dominik; Eggers, Felix; Wlömert, Nils - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 777-795
Persistent link: https://www.econbiz.de/10009263500