Music for free? : how free ad-funded downloads affect consumer choice
Dominik Papies; Felix Eggers; Nils Wlömert
| Year of publication: |
2011
|
|---|---|
| Authors: | Papies, Dominik ; Eggers, Felix ; Wlömert, Nils |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 5, p. 777-794
|
| Subject: | Bespielte Medien | Pre-recorded media | Online-Handel | Online retailing | Urheberrecht | Copyright law | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009381717