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Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.; Beck, Joshua T.; Henderson, Conor M. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
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Is customer satisfaction a relevant metric for financial analysts?
Ngobo, Paul-Valentin; Casta, Jean-Franc̜ois; Ramond, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 480-508
Persistent link: https://www.econbiz.de/10009548610
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.; Ahearne, Michael; Mullins, Ryan; Hayati, Babak - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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Customer value impact of sales contests
Garrett, Jason; Gopalakrishna, Srinath - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
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Managing the co-creation of value
Payne, Adrian E.; Storbacka, Kaj; Frow, Pennie - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003679883