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~isPartOf:"Journal of the Academy of Marketing Science"
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International Journal of Sports Marketing and Sponsorship
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Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
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Weathering the crash : do customer-company relationships pay off during economic crises?
Morgeson, Forrest V., III.
;
Sharma, Udit
;
Schultz, Xiaoxu Wu
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 489-511
Persistent link: https://www.econbiz.de/10015047900
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