A Comparative Analysis of the Roles Portrayed by Women in Indian Television Advertisements : 1980-2009
Year of publication: |
2011
|
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Authors: | Pansari, Anita |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Fernsehwerbung | Television advertising | Frauen | Women | Weibliche Arbeitskräfte | Women workers | Vergleich | Comparison | Werbewirkung | Advertising effects |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 19, 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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