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Journal of the Academy of Marketing Science
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The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
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On the role of scarcity in marketing : identifying research opportunities across the 5Ps
Roux, Caroline
;
Goldsmith, Kelly
;
Cannon, Christopher
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1197-1202
Persistent link: https://www.econbiz.de/10014446555
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