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Sales volume and online reviews in a sequential game
Zhou, Jianheng; Xu, Rongfei; Jiang, Changmin - In: Journal of the Operational Research Society 74 (2023) 10, pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
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Lanchester duopoly model revisited : advertising competition under time inconsistent preferences
Lu, Lijue; Navas, Jorge - In: Journal of the Operational Research Society 73 (2022) 2, pp. 244-260
Persistent link: https://www.econbiz.de/10013170119
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Benefits of bilateral participation in cooperative advertising
Zhang, Jihua; Chen, Bintong; Xie, Jinxing - In: Journal of the Operational Research Society 72 (2021) 2, pp. 281-291
Persistent link: https://www.econbiz.de/10012500938
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Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of the Operational Research Society 73 (2022) 10, pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442