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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of transnational management : the official … 28 (2023) 1/2, pp. 141-164
Persistent link: https://www.econbiz.de/10014320170
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The reactions of employees toward the implementation of Human Resources Ínformation Systems (HRIS) as a planned change program : a case study in Malaysia
Razali, Mat Zin; Vrontis, Demetris - In: Journal of transnational management : the official … 15 (2010) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10008697756