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The empirical link between resources, networks and export marketing performance and the implications for developing countries
Ahmed, Zafar U.; Julian, Craig C.; Osman Mohamad; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 63-88
Persistent link: https://www.econbiz.de/10009551259
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The Empirical Link Between Resources, Networks and Export Marketing Performance and the Implications for Developing Countries
Ahmed, Zafar U.; Julian, Craig C.; Mohamad, Osman; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 63-89
Persistent link: https://www.econbiz.de/10009842012
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Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011564257