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Investigating the effectiveness of repositioning strategies : the customers' perspective
Zhang, Chrystal; Lin, Yi Hsin; Newman, David G. - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1235-1250
Persistent link: https://www.econbiz.de/10011627492
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Self-service technology versus traditional service : examining cognitive factors In the purchase of the airline ticket
López-Bonilla, Jesús Manuel; López Bonilla, Luis Miguel - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 497-508
Persistent link: https://www.econbiz.de/10010199555
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Preferences and willingness to pay for green hotel attributes in tourist choice behavior : the case of Taiwan
Chia-Jung, Chou; Pei-Chun, Chen - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 937-957
Persistent link: https://www.econbiz.de/10010469199
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Modeling the role of luxury air-travelers' self-enhancement
Choi, Sooyoung; Kim, Joonhyeong Joseph; Choe, Yunseok; … - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 200-216
Persistent link: https://www.econbiz.de/10012289322
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Product performance and its role in airline image generation and customer retention processes : gender difference
Han, Heesup; Shim, Changsup; Lee, Won Seok; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 536-548
Persistent link: https://www.econbiz.de/10012179435
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The effects of the image differentiated positioning strategy on airlines consumer behavior : an application of the schema theory
Park, Yumi; Qu, Hailin; Lee, Hyangjung - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 498-523
Persistent link: https://www.econbiz.de/10009374125
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Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines
Noppadol Manosuthi; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 461-477
Persistent link: https://www.econbiz.de/10012607328
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Service failure and recovery in a strategic airline alliance context : interplay of locus of service failure and social identity
Weber, Karin; Sparks, Beverley - In: Journal of travel and tourism marketing 27 (2010) 6, pp. 547-564
Persistent link: https://www.econbiz.de/10008737059
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Self-check-in kiosk quality and airline non-contact service maximization : how to win air traveler satisfaction and loyalty in the post-pandemic world?
Moon, Hyoungeun; Lho, Heejung Linda; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 4, pp. 383-398
Persistent link: https://www.econbiz.de/10012549656
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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607