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A tale of two cultures : consumer reactance and willingness to book fenced rates
Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 707-726
Persistent link: https://www.econbiz.de/10011927122
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An exploration of the effects of photograph content, photograph source, and price on consumers' online travel booking intentions
Shin, Yoojin; Noone, Breffni M.; Robson, Stephani K. A. - In: Journal of travel research : a quarterly publication of … 59 (2020) 1, pp. 120-139
Persistent link: https://www.econbiz.de/10012151302
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Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun; Noone, Breffni M.; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 62 (2023) 1, pp. 197-216
Persistent link: https://www.econbiz.de/10014245298