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Application of construal-level theory to promotional strategies in the hotel industry
Kim, Jungkeun; BeomCheol Kim, Peter; Kim, Jae-Eun; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 3, pp. 340-352
Persistent link: https://www.econbiz.de/10011450714
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Understanding customer delight : an application of travel blog analysis
Magnini, Vincent P.; Crotts, John C.; Zehrer, Anita - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 5, pp. 535-545
Persistent link: https://www.econbiz.de/10009300452
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Understanding Customer Delight: An Application of Travel Blog Analysis
Magnini, Vincent P.; Crotts, John C.; Zehrer, Anita - In: Journal of travel research : a quarterly publication of … 50 (2011) 5, pp. 535-546
Persistent link: https://www.econbiz.de/10009257331