Gastaldello, Giulia; Schäufele-Elbers, Isabel; … - In: Journal of wine economics 19 (2024) 1, pp. 19-40
Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good … consumer ratings have become an increasingly useful and widespread tool. Vivino is one of the largest online wine communities … established wine expert ratings are being challenged. This study analyzes data from Vivino to explore factors affecting consumer …