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~isPartOf:"Journal of world business : JWB"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~person:"Güldenberg, Stefan"
~subject:"SME"
~subject:"Unternehmenserfolg"
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Journal of world business : JWB
Research policy : policy, management and economic studies of science, technology and innovation
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The impact of brand authenticity on brand
trust
and SME growth : a CEO perspective
Eggers, Fabian
;
O’Dwyer, Michele
;
Kraus, Sascha
; …
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
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