The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Fabian Eggers; Michele O’Dwyer; Sascha Kraus; Christine Vallaster; Stefan Güldenberg
| Year of publication: |
2013
|
|---|---|
| Authors: | Eggers, Fabian ; O’Dwyer, Michele ; Kraus, Sascha ; Vallaster, Christine ; Güldenberg, Stefan |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 48.2013, 3, p. 340-348
|
| Subject: | KMU | SME | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Unternehmenswachstum | Firm growth | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771741