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Organizing Global Communications to Minimize Private Spill-over Damage to Brand Eequity
Griffith, David A.; Ryans Jr, John K. - In: Journal of world business : JWB 32 (1997) 3, pp. 189-202
Persistent link: https://www.econbiz.de/10005904141
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Assessing the recent Asian economic crisis : the role of virtuous and vicious cycles
Aggarwal, Raj - In: Journal of world business : JWB 34 (1999) 4, pp. 392-408
Persistent link: https://www.econbiz.de/10001441622
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ARTICLES - Assessing the Recent Asian Economic Crises: The Role of Virtuous and Vicious Cycles
Aggarwal, Raj - In: Journal of world business : JWB 34 (1999) 4, pp. 392-408
Persistent link: https://www.econbiz.de/10005897258