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The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
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The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine; Lindgreen, Adam - In: Journal of world business : JWB 48 (2013) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
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The role of social interactions in building internal corporate brands: Implications for sustainability
Vallaster, Christine; Lindgreen, Adam - In: Journal of world business : JWB 48 (2013) 3, pp. 297-310
Persistent link: https://www.econbiz.de/10010133817
Cover Image
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348
Persistent link: https://www.econbiz.de/10010133821