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We make hundreds of decisions every day, many of them extremely quickly and without much explicit deliberation. This motivates two important open questions: What is the minimum time required to make choices with above chance accuracy? What is the impact of additional decision-making time on...
Persistent link: https://www.econbiz.de/10009283778
Several decision-making models predict that it should be possible to affect real binary choices by manipulating the relative amount of visual attention that decision-makers pay to the two alternatives. We present the results of three behavioral experiments testing this prediction. Visual...
Persistent link: https://www.econbiz.de/10005773047
An important open problem is how values are compared to make simple choices. A natural hypothesis is that the brain carries out the computations associated with the value comparisons in a manner consistent with the Drift Diffusion Model (DDM), since this model has been able to account for a...
Persistent link: https://www.econbiz.de/10008684993