Consumers can make decisions in as little as a third of a second
Year of publication: |
2011
|
---|---|
Authors: | Milosavljevic, Milica ; Koch, Christof ; Rangel, Antonio |
Published in: |
Judgment and Decision Making. - Society for Judgment and Decision Making, ISSN 1930-2975. - Vol. 6.2011, 6, p. 520-530
|
Publisher: |
Society for Judgment and Decision Making |
Subject: | consumer | choice | decision-making | grocery store | speed | accuracy | eye-tracking |
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