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~isPartOf:"Kellogg on branding : the marketing faculty of the Kellogg School of Management"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
Marketing management : a quarterly business management publication of the American Marketing Association
58
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International journal of advertising : the quarterly review of marketing communications
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbook of business-to-business marketing
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Measuring brand value
Schultz, Don E.
;
Schultz, Heidi F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 244-271)
.
2005
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