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Brand meaning
Sherry, John F. - In: Kellogg on branding : the marketing faculty of the …, (pp. 40-69). 2005
Persistent link: https://www.econbiz.de/10003285298
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Competitive brand strategies
Carpenter, Gregory S.; Nakamoto, Kent - In: Kellogg on branding : the marketing faculty of the …, (pp. 73-90). 2005
Persistent link: https://www.econbiz.de/10003285317
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Brand strategy for business markets
Anderson, James C.; Carpenter, Gregory S. - In: Kellogg on branding : the marketing faculty of the …, (pp. 169-185). 2005
Persistent link: https://www.econbiz.de/10003285377