Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Year of publication: |
2006
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Authors: | Gebhardt, Gary F. ; Carpenter, Gregory S. ; Sherry, John F. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 4, p. 37-55
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