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~isPartOf:"Kellogg on marketing : the marketing faculty of the kellog school of management"
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Kellogg on marketing : the marketing faculty of the kellog school of management
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
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Organizational Behavior and Human Decision Processes
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Harvard business review : HBR
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Journal of consumer research : JCR ; an interdisciplinary journal
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Research in organizational behavior : an annual series of analytical essays and critical reviews
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cambridge handbooks in psychology
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Harvard Business School NOM Unit Working Paper
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IACM 2007 Meetings Paper
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INSEAD Business School Research Paper
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Journal of Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of marketing
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2004 Annual meeting, August 1-4, Denver, CO
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Creativity in groups
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Discussion paper / International Institute for Labour Studies
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IACM 21st Annual Conference Paper
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International journal of advertising : the quarterly review of marketing communications
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Managing advertising : from strategic planning to creative review
Rucker, Derek D.
- In:
Kellogg on marketing : the marketing faculty of the …
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(pp. 227-245)
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2023
Persistent link: https://www.econbiz.de/10014283177
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The consumer INSIGHT framework : a hypothesis-driven approach to data analytics
Rucker, Derek D.
;
Labroo, Aparna A.
- In:
Kellogg on marketing : the marketing faculty of the …
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(pp. 367-385)
.
2023
Persistent link: https://www.econbiz.de/10014283189
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