Managing advertising : from strategic planning to creative review
Year of publication: |
2023
|
---|---|
Authors: | Rucker, Derek D. |
Published in: |
Kellogg on marketing : the marketing faculty of the kellog school of management. - Hoboken, New Jersey : Wiley, ISBN 978-1-119-90624-7. - 2023, p. 227-245
|
Subject: | Markenführung | Brand management | Werbung | Advertising | Strategisches Management | Strategic management |
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